Running a solar installation company is easy when you have plenty of leads. Customers are the most precious element for any business, and here, a residential solar company faces the main challenge. How are you going to manage solar leads for your company that will eventually become potential customers?
Although there are many proven ways to generate free residential solar leads, you cannot make progress using all of them simultaneously. You have to be specific with your lead generation strategy that will ultimately result in success.
Today, we will discuss the five best ways to generate residential solar leads effectively. So let’s dive right in.
Any homeowner will be more likely to search on Google to find the best solar installer nearby and the best way to easily get there is through being enlisted on solar company directories.
Now, if you are new, it might take a while before you have your company on the first page of Google. So, what you can do is enlist your company in the solar company’s directories.
Being listed on a directory endows your solar company with credibility and it will instantly play in your favor when prospects will be assured of your legitimacy. The top companies in the directory will be shown on the front page of Google, and your leads will automatically find your company from their locality.
In the era of information, content is key. Content drives your business towards colossal traffic. We generally go to Google, Quora, YouTube, or other search engines whenever we feel the need to know something. Content can be anything.
A blog, images, videos, or any other thing that you create and publish online is considered content. Target the right audience, create and publish suitable content to attract prospects.
Engaging content is more effective at attracting potential customers rapidly. Also, Google rewards websites that publish content frequently and get viewed by a massive number of people.
Social media is one of the most popular platforms for solar lead generation. People are more active on social media nowadays than ever before. Its users usually pass their leisure time by scrolling through social media feeds.
With social media marketing, you can easily get in front of many homeowners looking for solar installers. You can even make them feel the need to install solar through social media.
Facebook, Twitter, and Instagram can be the leading targeted social media platforms for solar marketing.
Online lead generation strategies are good, but you can never rely solely on online tactics for generating new authentic leads. Solar referrals can provide your business with the most delicate leads ever. Your relatives, neighbors, friends, and previous clients are an organic source for solar leads.
One of the most significant ways of getting organic residential solar leads is by contacting a solar lead provider. This way, you can buy different leads that can support you with ongoing projects. There are many lead generation companies; you have to select the best one, the most trustworthy lead provider.
Solar leads are the buyers generated from online or offline lead generation platforms which show an interest in switching to solar power.
There is no automatic way of getting leads. A solar installer must follow lead generation strategies to get residential solar leads.
We’ve mentioned five ways that can help the most to generate leads for your solar business. Besides, there are some other ways that search engines can help you.
Let the homeowners know that the government generally provides a rebate and incentives for installing solar panels. Also, as a solar installer, you must know the positive effects of solar solutions on the house.
Use your knowledge to encourage your audience. At the same time, make your business attractive with promotions, freebies, and affordable services that stand you out from the competition.
There are variations in prices for different kinds of leads. Considering the quality and type, a lead may cost anywhere from 20 to 250 dollars.
When you plan different strategies online or offline, remember that your focus should be on what customers are curious about, what solutions they actually want to get, not what you are there to sell.
This way, you will be able to keep a high-quality pipeline of residential solar leads. So, be closing, but make your customers interested first.