Complete Solar Leads Costs Explained in 2023

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Lead generation is the most crucial thing a solar business needs to keep moving while standing out from the competition. The costs involved in generating solar leads concern almost all solar installers, and there is a way we can set that straight.

We aim to discuss the complete solar lead cost guidelines through an overview of how much solar leads cost, lead types, per-lead pricing, the buying process, and ways of effectively using solar leads.

Let’s jump right in.

The Actual Cost Per Sale of Solar Leads

Solar lead prices depend on three varying factors-

Depending on these, the cost-per-lead generally stays between $20 and $300.

You can easily estimate the costs by keeping these factors in mind. For instance, shared leads cost lesser than exclusive solar leads. Homeowners of aged leads show very little interest in solar services.

These types of leads are often shared with multiple parties.

On the contrary, exclusive leads are sold only to only one solar installer. They obviously have more value and potential than shared or aged leads.

Keep reading to learn more about the types of leads and their pricing.


Although money is a crucial factor for your business, don’t hanker after cheap leads. Instead, measure your ROI. A better conversion rate gives you a better return on investment.

Buying 100 leads at a cheap price where your agents can convert only 2 homeowners into sales is not worth the investment. You can analyze the market and opt for a company that is offering competitive pricing.

Average Lead Prices

The average solar lead price varies depending on different factors. There are lots of elements that can affect lead pricing in different states.

Furthermore, you will notice some companies offering you a price such as $30 per lead, while others will charge possibly $200 to $300 per lead.

So, what’s the difference between them?

You will get what you pay for.

Let’s see why average lead pricing differs:

How Much Do Solar Leads Cost & Their Categories –

The solar industry is one of the fastest-growing business opportunities in the world. As the solar industry is a field of fierce competition, understanding solar lead is a must to stand out from the crowd.

Leads differ the most in the generation process and purpose.

All types of leads have their pros and cons, and according to that, you can choose what benefits you expect as a solar company. Basically, the main options for buying solar leads are:

Preset Appointments

Whenever you buy leads, you will want assurance of two things.

One of them is making sure the maximum leads will convert into sales, and the other is minimizing effort on the leads.

Preset appointments can give you both these advantages. Buying preset appointments is the best option for solar leads.


With preset appointments, the lion’s share of work is being outsourced.

When buying these special leads, the company is not only providing you with the customer’s contact information, but they are also doing more heavy lifting.

Afterward, all you have to do is to confirm your availability, show up, and make it a sale.

These are the finest leads for the solar business. They can generate the maximum ROI, and the pay per lead is approximately $150 to $250 per lead.

Live Call Transfers

Live call transfer is the next best option after preset appointments.

These are the prospects that have already shown an interest in getting solar panel solutions.

As the leads are basically pre-screened customers who are already interested, your work is to connect with them, set appointments, and lead them to sales.


This is the second most preferred lead for a solar business. This type of solar lead typically costs between $100 and $200 per lead.

Exclusive Leads

Exclusive leads are your prospects that show interest in obtaining a solar panel solution.

Lead generation companies generate these leads using their unique methods of expertise.

Exclusive leads get sold only once in a lifetime.

So, in our lead category, this lead comes instantly after live call transfers.


Exclusive leads cost between $30 and $100.

Real-time Shared Leads

Shared leads are one of the most competitive leads in the market.

Lead generation companies sell these leads to multiple solar businesses.

So, yes, whenever you buy shared leads, you know the prospects are interested in obtaining your service, but so do the other companies.


Undoubtedly, the competition is fierce. More than one company is attempting to reach customers and convert them into sales.

These leads cost much less, approximately five to twenty dollars each.

Aged Leads

Similar to their name, prospects who have shown interest in obtaining a solar panel solution before but not very recently are called aged leads.

This is the cheapest lead one can buy.

As the homeowners did not express a need to get solar support, companies can buy these for only a few bucks.


Prior to changing your mind, you should keep in mind that people sometimes spend a long time thinking and deciding if they will actually opt for a solar company or not. The time period can exceed a year.

If you can make them work, aged leads can be a great opportunity for a good ROI.

Solar Leads Buying and Using Procedure

Let’s look at the process of buying these leads once you’ve decided which ones you want and what you can do to make the best use of them to ensure good ROI.

Things to Consider Before Buying Solar Leads

The solar industry is no longer an off-grid option.

Companies are no longer dependent on nature to run their business.

In this exploding industry, companies are technologically covering themselves so that lead flow is not affected anyway.

At this point, one of the most preferable options for the solar business is to buy solar leads from a lead provider.


Before you buy solar leads from a company, there are a few things to consider:

How to Use These Solar Leads Effectively?

How you use the solar leads you buy or generate will eventually dictate your success with them.

You can either generate solar leads or buy genuine leads from reputed lead generation companies, but without knowing how to use these leads, no progress can be achieved.

Using the leads mainly means effectively closing them.


The number of sales you are getting from the leads mostly depends on your attitude towards the leads.

Here are some tips:


If you’ve read this blog from beginning to end, we’d guess you know how much solar leads cost and have a basic understanding of pay-per-sale solar leads.

Now, it’s all about generating ROI. The ROI mainly depends on how you are using these valuable solar leads and how many leads you are closing as sales. With a unique business strategy, you can effectively earn a huge profit per dollar you use to buy or generate solar leads.

Solar Leads Hub is a one stop lead solution for Solar Companies all across the United States. Our rich database allows us to deliver Quality Residential Leads in any State in US.

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